Our objective is to create stunning images to bring your vision to life.
We focus on advertising, music clips, TV series, short movies and artistic projects, for both screen and print.
We discuss your needs, your objectives, the intentions and the scope of the project. We then outline the visual aspects such as the brand identity and the overall atmosphere of the project.
All of this is constantly related to the feasibility in terms of time and costs.
We create together a visual framework which will include the benchmarking, the references of what has been done before, the imagery we walk to evoke, the general stylistic choices, and finally a first concept outline.
In this phase we create the foundation of the image/framework or the animated sequence. This is generally composed of rough shapes in grayscale with the key animation and camera movement. This allows us to judge the volumes, the composition and the timing of the shots.
At this point we can make adjustments together to the macro structure.
It is time to add the aesthetic aspect to the composition. Here we create all the materials and the necessary details on the objects to make them real. We then focus to the important moment of correctly lighting the scene, and make everything work with the type of lightning that the scene needs. This is the moment where everything comes to life and the suggested emotion flows out of the image. As with previous steps, we collaborate on revisions to fine tune the desired outcome.
When the scene is properly lit, we can add the final animation and the visual effects. Those are usually simulations such as fire, smoke, liquid, shattering, etc.
In the final step we color correct and grade the images, add photographic effects. Finally and most importantly we make sure that the final result is displayed correctly on the medium of reference. This ensures the maximum quality and image consistency across all devices or in print.